“If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks. I'm going to do my own thing’.”

Environmental, business and social philosophising from an outdoorsman’s perspective - the mind of Patagonia founder Yvon Chouinard.

Originally created with the intention of becoming Patagonia’s employee’s handbook, it soon became essential reading for environmental responsibility in the 21st century.