What happens when a classical outdoor stalwart meets an innovative streetwear brand and design studio? Well, if you’re lucky you get a capsule collection as good as this one. Toronto based Better™ Gift Shop take classic pieces from classic brands and reimagine them through their own lens, repositioning a product in the market. When we heard a retro-inspired Marmot collection was on the way we knew we had to have it…

A classic alpine beanie in a wool mix with custom Better™ embroidery.